Internal Tool - FuturestaQ
OUTREACH OS
LinkedIn DM to Email Capture to Nurture to Offer to Close. Six ICPs. Full sequences. Daily execution system.
6
ICP Playbooks
54
Nurture Emails Ready
10
Target DMs Per Day
18
Projected Meetings Per Month
The Flywheel
Step 1
LinkedIn DM
Value + email ask
Step 2
Email Capture
Lead magnet
Step 3
Soft Nurture
Days 2, 4, 6
Step 4
First Offer
Day 6 - cal.com
Step 5
Aggressive
Days 8-16
Step 6
Newsletter
Monthly forever
ICP Quick Reference
Daily Execution
08:00
Check replies from yesterday. Anyone who gave email - add to MailerLite immediately.
08:30
Send 10 DMs from scored CSV. ICP-matched DM template. Log in tracker below.
14:00
Check MailerLite. Anyone clicked cal.com - call same day. Do not wait.
15:00
Send DM2 follow-ups to non-replies from 3 days ago.
19:30
LinkedIn post goes live. Respond to ALL comments within 2 hours.
Live Tracking - Synced to Google Sheets
PROSPECT TRACKER
Log every DM sent. Track email capture and sequence stage. Auto-saves to Google Sheets.
Add Prospect Saving...
| Name | Company | ICP | DM Date | Status | Action | |
|---|---|---|---|---|---|---|
| Loading... | ||||||
Email Automation
MAILERLITE SETUP
Step-by-step setup for all 6 nurture sequences.
6 Groups to Create
Group 1
Fintech CTO
Group 2
Scaling Founder
Group 3
IT Services Delivery Manager
Group 4
LinkedIn Founder
Group 5
AI Tech Leader
Group 6
Eng Manager Vellix
13 Tags to Create
Hot LeadMeeting BookedClient Active
ICP: Fintech CTOICP: FounderICP: Delivery Manager
ICP: LinkedIn FounderICP: AI LeaderICP: Eng Manager
Product: VellixProduct: Staff AugProduct: PipelineStaq
Product: AI Consulting
Automation Flow
Trigger to Sequence to Branch Logic
Trigger: Subscriber added to group [ICP Name]
Day 0: Email 1 - Lead magnet delivery
Day 2: Email 2 - Pain point insight
Day 4: Email 3 - Story
Day 6: Email 4 - First offer + cal.com link
IF clicked cal.com:
Tag as Hot Lead - Stop sequence - You call same day
IF not clicked - continue:
Day 8: Email 5 - Social proof
Day 10: Email 6 - Reframe
Day 12: Email 7 - Case study
Day 14: Email 8 - Direct ask
Day 16: Email 9 - Final email
After Email 9: Move to Monthly Newsletter group
Performance
METRICS AND TARGETS
The numbers that tell you if the system is working.
Daily Targets
DMs sent per day
Track in sheet
10
LinkedIn post goes live
7:30am IST
1
Comments responded to
Within 2 hours
All
DM replies to email asks
Within 1 hour
Same day
Monthly Targets
DMs sent
10 per day x 30 days
300
Emails captured
25% of DM replies
75
Cal.com clicks
40% open x 15% click
30
Meetings booked
60% of clicks
18
Clients closed
1 per 6 meetings
3
Email Benchmarks
Open rate
Target 40%+
Industry 21%
Click rate
Target 15%+
Industry 3%
Reply rate
Target 8%+
Industry 2%
DM to email capture
Target 25%+
Track in sheet