Internal Tool · FuturestaQ
OUTREACH OS
LinkedIn DM → Email Capture → Nurture → Offer → Close. Six ICPs. Full sequences. Daily execution system.
6
ICP Playbooks
54
Nurture Emails Ready
10
Target DMs / Day
18
Projected Meetings / Month
The Flywheel
Step 1
LinkedIn DM
Value + email ask
Step 2
Email Capture
Lead magnet delivery
Step 3
Soft Nurture
Days 2, 4, 6
Step 4
First Offer
Day 6 · cal.com
Step 5
Aggressive
Days 8-16
Step 6
Newsletter
Monthly forever
ICP Quick Reference
Staff Aug · QA · Vellix · Revenue
Fintech CTO / VP Eng
30-150 engineers. Series A-C. Production incidents increasing. QA bottleneck. Pre-raise pressure.
Consulting · AI Adoption · Revenue
Scaling Fintech Founder
Post-PMF. Series A-C. Board pressure. Needs trusted tech partner with domain depth.
Staff Augmentation
IT Services Delivery Manager
Wins fintech projects. Needs domain-matched QA in 48hrs. Empty bench. Client pressure.
PipelineStaq
LinkedIn-Active Founder
Posts consistently. Gets likes. Zero meetings. Has a B2B offer. Needs conversion system.
AI Adoption Consulting
AI-Curious Tech Leader
CTO/CIO. Board AI pressure. Budget allocated. No clear use case prioritisation.
Vellix.io
Engineering Manager / QA Lead
Manual test writing bottleneck. 30% automation coverage. Sprint pressure every release.
Daily Execution
08:00
Check replies from yesterday. Anyone who gave email → add to MailerLite immediately.
08:30
Send 10 DMs from scored CSV. ICP-matched DM template. Log in tracker.
14:00
Check MailerLite. Anyone clicked cal.com → call same day.
15:00
Send DM2 follow-ups to non-replies from 3 days ago.
19:30
LinkedIn post goes live. Respond to all comments within 2 hours.
Live Tracking
PROSPECT TRACKER
Log every DM sent. Track email capture and sequence stage.
Add Prospect
| Name | Company | ICP | DM Sent | Status | Action | |
|---|---|---|---|---|---|---|
| No prospects added yet. Add your first prospect above. | ||||||
Email Automation
MAILERLITE SETUP
Step-by-step setup for all 6 nurture sequences.
6 Groups to Create
${['Fintech CTO','Scaling Founder','IT Services Delivery Manager','LinkedIn Founder','AI Tech Leader','Eng Manager Vellix'].map((g,i) =>
`
`
).join('')}
Group ${i+1}
${g}
13 Tags to Create
${['Hot Lead','Meeting Booked','Client Active','ICP: Fintech CTO','ICP: Founder','ICP: Delivery Manager','ICP: LinkedIn Founder','ICP: AI Leader','ICP: Eng Manager','Product: Vellix','Product: Staff Aug','Product: PipelineStaq','Product: AI Consulting'].map(t =>
`
${t}
`
).join('')}
Automation Logic
Trigger → Sequence → Branch
Trigger: Subscriber added to group [ICP Name]
↓
Day 0: Email 1 — Lead magnet delivery
↓
Day 2: Email 2 — Pain point insight
↓
Day 4: Email 3 — Story
↓
Day 6: Email 4 — First offer + cal.com link
↓
IF clicked cal.com → Tag "Hot Lead" → STOP sequence → You call same day
IF not clicked → Continue
↓
Day 8: Email 5 — Social proof
Day 10: Email 6 — Reframe
Day 12: Email 7 — Case study
Day 14: Email 8 — Direct ask
Day 16: Email 9 — Final email
↓
Move to group: Monthly Newsletter
Performance
METRICS & TARGETS
The numbers that tell you if the system is working.
Daily Targets
${[
['DMs sent per day','10','Tracking sheet'],
['LinkedIn post goes live','1','7:30am IST'],
['Comments responded to','All','Within 2 hours'],
['DM replies → Email asks','Same day','Within 1 hour'],
].map(([m,t,h]) =>
`
`
).join('')}
${m}
${h}
${t}
Monthly Targets
${[
['DMs sent','300','10/day × 30 days'],
['Emails captured','75','25% of DM replies'],
['Cal.com clicks','30','40% open × 15% click'],
['Meetings booked','18','60% of clicks'],
['Clients closed','3','1 per 6 meetings'],
].map(([m,t,h]) =>
`
`
).join('')}
${m}
${h}
${t}
Email Performance Benchmarks
${[
['Open rate','Target 40%+','Industry avg 21%'],
['Click rate','Target 15%+','Industry avg 3%'],
['Reply rate','Target 8%+','Industry avg 2%'],
['DM to email capture','Target 25%+','Track in sheet'],
].map(([m,t,b]) =>
`
`
).join('')}
${m}
${t}
${b}